ANALYTICS & ATTRIBUTION
AI traffic converts 5x higher than Google. But GA4 buries it in "Direct." Indexy connects visibility to dollars.
AI Visibility
AI Traffic
Conversions
Revenue
Your highest-converting traffic channel is invisible in your analytics. Here's why — and how Indexy fixes it.
Without Indexy, that 14% — your highest-converting channel — is invisible.
GA4 has no native AI traffic channel. Visits from ChatGPT get classified as 'Referral' when referrer headers are passed - and as 'Direct' when they are stripped, which happens frequently on mobile apps. Your fastest-growing, highest-converting traffic source is invisible by default.
When a user clicks a link in the ChatGPT mobile app, the referrer header is often stripped entirely. GA4 classifies this as 'Direct' traffic - indistinguishable from someone who typed your URL. The same happens with Claude, Gemini, and Copilot mobile apps.
AI answers questions directly. The user gets the recommendation and never clicks through. GA4 records nothing. Search Console records nothing. Your brand was recommended to hundreds of people and you have zero data on it.
Even if you track AI mentions through a monitoring tool, you can't tie that visibility to actual business outcomes. Did the 47 times ChatGPT recommended your clinic last month result in any appointments? Any revenue? Without attribution, you're measuring vanity metrics.
A customer asks ChatGPT on Monday, reads your site via Perplexity on Wednesday, searches your brand on Google Friday, books Saturday via direct traffic. GA4 attributes this to Direct. The AI touchpoints that started the journey are invisible.
AI Sessions
0
+31% vs last mo.AI Traffic Share
0%
+8% vs last mo.Conversions
412
+15% vs last mo.GA4 INTEGRATION
Connect your Google Analytics 4 property with one OAuth click. Indexy automatically identifies and categorizes AI referral traffic from ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, and DeepSeek — pulling it out of "Direct" and "Referral" into a dedicated AI traffic view.
SEARCH CONSOLE INTEGRATION
Pull in Google Search Console data alongside your AI visibility metrics. See how your traditional search queries, click-through rates, and ranking positions compare to your AI visibility performance.
GSC queries tracked
1,482
AI overlap rate
67%
queries visible in AIInsight: 3 of your top-5 GSC queries also rank in AI — focus on closing the 2 gaps to maximize cross-channel visibility.
Estimated zero-click views
0
+18.5% vs last monthBranded search lift
+24%
Direct traffic increase
+18%
Time-lagged conversions
+12%
Avg. attribution lag
3.2 days
Zero-click views by model
ZERO-CLICK ATTRIBUTION
Most AI recommendations never result in a click. Indexy tracks these zero-click mentions through AI visibility monitoring, then correlates them with downstream signals: branded search lifts, direct traffic increases, and time-lagged conversion patterns.
From AI mention to revenue — every step tracked
Your brand appears in AI-generated answers. This is awareness — but most companies don't even know it's happening.
Mentions that include a direct link back to your site. This drives real traffic — and tells you which pages AI trusts.
Users who clicked through from an AI answer. Identified, labelled, and attributed by Indexy inside your GA4.
Form fills, demos booked, purchases completed — all originating from an AI-driven session.
Actual closed revenue tied to AI-originated visits. The number your CEO cares about. Only Indexy goes here.
Every other tool stops at Stage 1 or 2. Indexy tracks the full funnel.
Understand which AI bots crawl your content, how often, and which pages they prioritize.
Identify and verify real AI crawlers from ChatGPT (GPTBot), Google (Googlebot-Extended), Anthropic (ClaudeBot), Perplexity (PerplexityBot), and others. Differentiate genuine AI bots from spoofed crawlers.
Track how often each AI crawler visits your site, which pages they access most frequently, and how crawl patterns change over time. Know when AI platforms are indexing your new content.
See which pages are most frequently crawled by AI bots — a leading indicator of which pages are likely to be cited in AI answers. Prioritize content optimization based on actual AI interest.
Automated monthly reports that tie AI visibility directly to business outcomes.
Visibility Score
74
+9.2% vs last month
AI Sessions
11.9K
+22.4% vs last month
Qualified Leads
486
+17.1% vs last month
Attributed Revenue
$68.3K
+24.8% vs last month
Revenue + Pipeline Trend (USD, thousands)
This Month's Highlights
February 2026
Confidence
High
Attribution Window
30 days
Pipeline Coverage
84%
Executive Summary
AI-attributed revenue reached $68,300 (+24.8%), with ChatGPT contributing the highest conversion volume and LinkedIn-assisted content increasing decision-stage velocity.
Top Content by Attributed Revenue
Model Influence Matrix
ChatGPT
Perplexity
Claude
Export-ready report with source-level attribution, conversion assists, and stage-by-stage model impact.
Others show you AI mentions. Indexy shows you AI revenue.
| Capability |  Semrush |  AthenaHQ |  Profound |  Searchable | |
|---|---|---|---|---|---|
| AI Visibility Monitoring | |||||
| Predictive Gap Analysis | |||||
| Automated Content Creation | Limited | ||||
| Content Deployment (CMS / Subdomain) | |||||
| Third-party Authority Management | |||||
| Revenue Attribution | Limited | ||||
| Zero-Integration Setup | |||||
| Done-for-you Optimization |
SAMPLE ATTRIBUTION MATH
This is a conservative estimate for a single location. Multi-location businesses and brands with high customer lifetime value see significantly higher numbers. Indexy tracks every step automatically, assuming standard search traffic volumes compared to baseline branded search and direct visit conversions baseline rates.
Short answers. No fluff.
No. Traditional SEO helps you get indexed. GEO helps you get chosen in AI answers. Indexy upgrades your presence for AI discovery while complementing your existing SEO.
Typically within 30-90 days as AI models re-crawl properties and we optimize your citations.
We focus exclusively on AI visibility across LLMs like ChatGPT and Perplexity, not just Google blue links.
Through our unified AI visibility score and direct attribution pipelines.
Our authority experts will analyze your current presence and show you exactly where your competitors are beating you.